01
Fractional CMO
Your company needs a CMO. You don't need one five days a week yet. I embed with your leadership team, set the strategy, and run the function — so your marketing actually works while you're still scaling.
Fractional CMO · B2B SaaS
The Marketing Leader Your Company Needed Yesterday.
I build marketing engines that actually work — and the teams that run them. Fractional CMO services for B2B SaaS companies that are ready to grow up.
- 20+
- years in B2B SaaS
- $0→$100M
- GTM scale work
- 12+
- marketing orgs led
"She's the most prepared person in the room — and somehow also the most fun to work with."
— Past CEO
About
Hi, I'm Carey.
I'm a B2B SaaS marketing executive who's spent 20 years doing the hard work of making marketing actually move the needle — not just look good in slide decks.
I've taken a digital banking startup from an idea to $100M in revenue. I've turned around underperforming marketing orgs in 6 months. I've walked companies through strategic transactions, rebuilt teams, and rebuilt trust between marketing and sales. (Yes, it can be done.)
"I've taken companies from chaos to clarity — and I have the binders to prove it."
Now I work with high-growth SaaS and fintech companies as a fractional CMO — bringing the strategic firepower of a full-time exec at a fraction of the commitment. Whether you need a complete GTM rebuild or a steady hand through a transition, I show up with a plan, a bias for action, and a very good eye for what's broken.
What I Do
What Working With Me Looks Like
02
GTM Strategy & Rebuild
Positioning, ICP clarity, pipeline architecture, Sales-Marketing alignment — I've rebuilt GTM motions from scratch for SaaS companies at every stage. I know where the bodies are buried.
03
Team & Org Transformation
Sometimes the strategy is fine. The team just needs a reset. I step in, assess the org, rebuild the operating rhythm, clarify roles, and restore the credibility that makes great marketing possible.
04
Brand Strategy Sessions
Hands-on workshops that surface what actually makes you different — and translate it into messaging, positioning, and marketing materials your team can run with. We leave with clarity, not a 60-page deck nobody reads.
Also available for M&A and transaction support — diligence, narrative, and post-close marketing leadership. Ask about it →
Results
The Numbers Don't Lie (But They Do Tell Better Stories With Context).
$100M+
Revenue generated
Built Lumin Digital's marketing org from zero, fueling growth from idea to nine-figure revenue.
40%+
Sales win rate
Achieved through tight GTM alignment and sales enablement at Lumin Digital.
6 mo.
To visible transformation
Average time to a credible, measurable turnaround across the marketing org.
3
CMO-level engagements
Across SaaS, fintech, and SMB software — and the binders to prove it.
Companies I've Helped Grow
A few of the teams I've rolled up my sleeves for.
- Extensiv
- Keap
- Lumin Digital
- Tallwave
Who I Work With
We're Probably a Great Fit If…
- You're a B2B SaaS or fintech company between $5M–$50M ARR.
- Your marketing team is small (or nonexistent) and you need strategy and execution leadership.
- Sales and marketing are not on the same page (and haven't been for a while).
- You're heading into a transaction and need your story to be airtight.
- You need someone who can lead a room, not just fill a seat.
I work with a small number of clients at a time — intentionally. If you're ready to move, so am I.
How We Work Together
No Fluff. No 90-Day Discovery Periods. Just Work.
- 01
The Discovery Call
30 minutes. You tell me where it hurts. I ask good questions. We figure out if I'm the right fit. (Spoiler: you'll know by the end of the call.)
- 02
The Strategic Assessment
In the first 30 days, I get under the hood. Team, tech stack, pipeline, positioning, Sales relationship. I deliver a clear picture of what's working, what's not, and what we're doing first.
- 03
We Execute
This is where most consultants hand you a deck and disappear. I stay. I build with your team, show up in your stand-ups, and drive outcomes — not recommendations.
Contact
Ready to Build Something That Actually Works?
I take on a limited number of engagements at a time. If you're ready to talk, let's figure out if we're the right fit.
- Based in Phoenix, AZ — working with companies everywhere.
- info@drivenorth.co
- linkedin.com/in/careyballard1
