HOW WE CAN HELP
Pairing your company's genius with your customers' wants and needs is no easy task. That's why we approach each brand and content strategy project with four distinct phases. You may not need all four, but we thought it was important to show you the full landscape. You choose which road you would like to take.
BRAND RESEARCH
What are your customers currently saying about you? What do they love? What do they wish you did more of? What is your competition saying? Finding distinct whitespace in the market allows you to build a brand different and more compelling than anything your customers are seeing today. Through research, digital intelligence, and workshops - we get you the information you need to have to succeed.
BRAND STRATEGY
So, you know what your audience needs from you, and you know why you matter - now how do you get them to care? This is the portion of the journey where you work to build out your unique offering. We work with you (and forgive us if we sound dramatic) to give you your soul.
What makes you tick? What do you do better than anyone else, and really - why should they care? What are you offering that makes their lives better?
Through workshops, strategic analysis, and brand creation, we work to determine how to build the best message that will not only make your audience pay attention but drive all night just to buy what you are offering.
CONTENT STRATEGY
Now that you know what your customers' needs and wants are - how do you provide them with the best information to ensure they know it is your solution or product that is best?
Content marketing is not just the best tool to get noticed, but it is also the best tool to get people to buy what you are selling, donate to your cause, refer your work, or apply for a job. Because at the end of the day - words matter.
We help you define a strategy that connects what your customers want with the information and resources you have to share.
CONTENT CREATION
From informative (and always useful) blogs to white papers, infographics, videos, and other materials, we can help create an extension of your brand that helps attract just the right attention, while always sounding just like you.
CAREY BALLARD - FOUNDER
A Motown girl living in the desert - Carey has always been curious about people's drives and motivators. What makes them tick? What are they seeking? That curiosity has helped her challenge the status quo in the marketing world. By always seeking the "but why?" answer - she's been able to help brands large and small find their native genius and help package it beautifully for their audiences.
When she isn't solving some marketing mystery, you can find her reading in a corner, sipping a glass of wine, watching the Detroit Tigers, or hanging with her family (or possibly all simultaneously).
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